Ilex's Blog bringing you news, insights and milestones for the B2B tech and telecom industry.

Ilex provides the latest news and insights from the B2B tech and telecom industries, making sure we provide you with the best knowledge of how to communicate innovation and grow your business through marketing strategies.

Addressing Security in the Internet of Things (IoT)

“Securing the Internet of Things”, is a report by Scrutinise Research and Analysis, published jointly with Ilex Content Strategies. You can download the report in full below:   In a more connected world, an increasing number of devices are connecting to the internet and communicating with each other. With many devices offering little security, they…

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What Impact Does the Way You Process Data Have on Your Sales and Marketing Materials?

Scientists have discovered that when we consume large quantities of data our brain creates shortcuts to fine pick the most important information. In most cases it will typically focus on 3-4 key pieces and these are what will unconsciously drive our decision making.   This is great for us as consumers because it saves us…

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5 Top Tips for Increasing B2B Content Searchability

Content is an efficient and cost-effective way to communicate with existing and prospective customers. You can tell them about your brand and its products and services – all asserting your legitimacy and controlling the narrative of your business.   However, what many don’t realise is that in order to generate real sales leads, prospective customers…

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What Businesses Can Learn from Netflix’s Content Strategy

At Mobile World Congress last week Netflix CEO and co-founder Reed Hastings discussed the company’s vision and strategy for content in 2017. He explained that while accommodating to things like viewing experience is important, it is the creation of meaningful content that will bring businesses to the next level.   Whether we are talking about…

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5 Reasons Why You Should Have a Company Blog

With the rise in the digital economy it is becoming increasingly important for companies to create a digital footprint. Tech and telco companies especially, are expected to have a large presence online due to the largely technical aspect of their industry.   Blogging is an easy and cost-efficient way to build multiple touch points with…

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