Ilex's Blog bringing you news, insights and milestones for the B2B tech and telecom industry.

Ilex provides the latest news and insights from the B2B tech and telecom industries, making sure we provide you with the best knowledge of how to communicate innovation and grow your business through marketing strategies.

The Mine Kafon: An Innovative Wind-Blown Technology for Landmine Clearance

Massoud Hassani grew up on the edge of a windy desert in Afghanistan. He says that as a child his playing field was ridden with land mines and explosives, making it extremely dangerous and unsafe. It was this that inspired him to create the “Mine Kafon”.   The “Mine Kafon” technology has been specifically designed…

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How to Create Contagious Content

Jonah Berger, a marketing professor at the University of Pennsylvania and bestselling author, published his book “Contagious: Why Things Catch On” in 2013. The book explores what it is that really makes content effective. This question is being asked every day by marketers, how do we truly spread our brand’s story and messages?   Jonah…

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Ilex Content Strategies in 2017

Ilex Content Strategies is celebrating its fifth year serving global tech and telecoms companies.   To kick off 2017, we have moved to a new and larger office. Lucia and I decided that the time was right to get a bigger space to give us a room to grow. We’ve been steadily adding to our…

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5 Unmissable Panels at PTC’17

Pacific Telecommunications Council 2017 (PTC’17) conference kicks off on January 15 in Honolulu, Hawaii. It brings together leading executives, thinkers and innovations in the internal telecoms market.   The theme this year will be focused on “Changing Realities” and will explore the changing realities of business, customer demands, the global economy, and the global regulatory…

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Ilex Content Strategies Is Proud to Be Supporting Stonepillow Chichester

Ilex Content Strategies is proud to be supporting Stonepillow Chichester this Christmas.   Stonepillow offers shelter, information and support to empower homeless and vulnerable individuals to make positive changes in their lives.   Ilex helped to provide Christmas trees and decorations for all of Stonepillow’s properties, helping local homeless people enjoy the holidays.    …

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