For tech and telco businesses, organically growing your Social Media presence online can be critical in raising awareness of your brand and building relationships with potential customers. Starting this process may seem daunting and complex, so we have created the following 5 tips to help you kick-start your organic growth Social Media strategy: …
Ilex's Blog bringing you news, insights and milestones for the B2B tech and telecom industry.
Ilex provides the latest news and insights from the B2B tech and telecom industries, making sure we provide you with the best knowledge of how to communicate innovation and grow your business through marketing strategies.
Customer Relationship Management (CRM) is critical to upholding a brand’s reputation; an unhappy customer can be lost to a competitor or can create negative reviews. It is therefore important that if a customer needs to contact your company they have multiple options for doing so. All customers are different and prefer communication via different means.…
This week Intel kick-started its new integrated marketing campaign for Intel-powered PCs. It is common knowledge that marketing IT and technology products, especially operating software, is not always the easiest. When selling to consumers, unlike in B2B, marketing the fact that a PCs internal processor has a turbo of up to 3.6 GHz/3.4 GHz will…
LinkedIn is a Social Media platform specifically designed for professionals to connect and discuss all things business. For those within B2B sectors it holds a world of opportunities, the main one being driving growth and profitability through professional networking. However, it is a common misconception amongst businesses that it is enough for only employees…
Southern Rail’s ill thought out Social Media campaign, ‘Let’s Strike Back’, that launched today is yet another example of how consumer brands fail to learn lessons from previous PR disasters. By putting themselves in a position where they have no control over what already disgruntled customers might possibly say, Southern Rail shows itself as both…
Copyright 2023 © Ilex Content Strategies Ltd. Ilex Content Strategies - Privacy Policy
Recent Comments