Author Malcolm Gladwell believes that “Sometimes the past deserves a second chance”. In line with this view Gladwell has recently examined overlooked behaviours and explains them using new insights. In one of Gladwell’s recent podcasts he looks at how good ideas, despite proven to be effective, don’t stick and what it is that…
Ilex's Blog bringing you news, insights and milestones for the B2B tech and telecom industry.
Ilex provides the latest news and insights from the B2B tech and telecom industries, making sure we provide you with the best knowledge of how to communicate innovation and grow your business through marketing strategies.
We are celebrating four years of delivering quality expertise and efficiency for clients around the world. Our client base has grown to include tech and telecoms companies in Asia, Africa, the Middle East, Europe and the Americas. We’ve seen a tremendous response to our business model and the content we create. Co-founder of…
Investing time and resource on messaging will pay off in the long run. The benefits of investing in messaging far outweigh the cost of creating content without a strong foundation. From sales through to public relations and social media, messaging is the cornerstone of communications and owning space in a prospect’s mind. Your messaging…
Trust is critical to any purchasing decision, from buying a new mobile phone to making multimillion-dollar infrastructure investments. To be willing to spend money, you have to believe in the business as well as the product or solution you’re buying. The challenge is to efficiently build trust and communicate that you can be relied…
Carrier business is changing and how carriers communicate this transformation is critical to their long-term success. The market is increasingly complex and carriers are challenged to tell their customers and prospects exactly how they are adapting and evolving their businesses. When selling traditional carrier services, it was enough to tell the market where…
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