Ilex's Blog bringing you news, insights and milestones for the B2B tech and telecom industry.

Ilex provides the latest news and insights from the B2B tech and telecom industries, making sure we provide you with the best knowledge of how to communicate innovation and grow your business through marketing strategies.

Marketing The Cloud: Helping Your Customers Sell Your Cloud Services
Marketing The Cloud, 08 Feb, 2016

Selling cloud services through partners means looking at every aspect of cloud enablement. If you are delivering SaaS, UCaaS, PaaS or any other ‘as a service’ model, you need to support your channel partners in new ways.   The cloud services market is growing and increasingly competitive. Finding the best ways to make your channel…

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2016: A Year of Real Change for Carriers, Service Providers and Their Enterprise Customers
2016 Predictions, 01 Dec, 2015

The telecoms sector is changing beyond recognition. Indications of that change were everywhere during 2014 and 2015, and in 2016 they can be expected to bite harder and deeper, affecting all levels of the industry. Change will be experienced by every Tier 1 network operator, with ripples felt right down to the level of consumer…

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PTC 2016: Reimagining Telecoms
PTC 2016: Reimagining Telecoms, 26 Nov, 2015

The next annual PTC conference, which runs from 17 to 20 of January in Hawaii, is unmissable for any stakeholder in the communications ecosystem who wants to truly understand how our industry is changing, and what this change means for their future.   No one should be in any doubt that we are standing at…

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THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY
Data Analytics, 28 Oct, 2015

The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So, how can we transform this accumulated data into results for our clients?   The answer is simple – data-driven sales and marketing. Ovum forecasts…

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6 Steps To Create Blog Content Your Audience Actually Wants To Read
Blog Content, 22 Sep, 2015

Creating quality content that your audience actually wants to read is no small feat. As marketing platform noise increases, how can you engage mass audiences with simple blog content?   Blog content must convey simplicity, focus and drive. Effective blogs can remain relevant for years after publishing, so what’s the key?   Follow these 6…

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