Ilex is excited to announce that we’re Finalists in The Digiday Marketing and Advertising Awards Europe. We’re up for the “Best Branding B2B Campaign” award for our work with Stage Intelligence, an amazing Artificial Intelligence (AI) platform. It is great to be recognised for our work in B2B marketing and to share Stage’s success…
Ilex's Blog bringing you news, insights and milestones for the B2B tech and telecom industry.
Ilex provides the latest news and insights from the B2B tech and telecom industries, making sure we provide you with the best knowledge of how to communicate innovation and grow your business through marketing strategies.
The growing digital landscape has dramatically changed the way we search, interact and consume content. It has put more pressure on B2B organisations to evaluate what they look like online and how their materials come across on all digital channels. By 2019, the use of mobile internet will account for 26% of the global…
Data analysis is playing a greater role in B2B sales. Understanding who your audience is, when they are active and how they are reachable is the key to successfully communicating with them. Data-driven content increases how a B2B organisation can gain new prospects. It is not just about collecting data from Social Media. While…
Tier 1 coverage doesn’t have to be out of reach for B2B tech and telecoms companies with complex technologies. Even if they don’t have a consumer story to tell, they can still secure Tier 1 coverage and tell a compelling story to a wider audience. Often, Fortune 500 companies dominate Tier 1 news and…
Tech and Telecom industry awards can be a quick way to raise your profile and gain recognition for exceptional work over the past year. Even if you’re just shortlisted, you’re still being recognised by judging panels and singled as a leader in the industry. The challenge can be getting started and engaged with an…
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