Meet Ilex at Capacity Middle East in Dubai from the 6th March – 8th March to discuss how we use creative content and a simple model to enable B2B Tech and Telecom clients to tell their story and communicate their innovation. If you trying to grow your business and efficiently add marketing capabilities you…
Ilex's Blog bringing you news, insights and milestones for the B2B tech and telecom industry.
Ilex provides the latest news and insights from the B2B tech and telecom industries, making sure we provide you with the best knowledge of how to communicate innovation and grow your business through marketing strategies.
At Ilex, we use Google Analytics to track the flow of traffic from our client’s content. We use this data to target content to your partners, boost your audience engagement and maintain customer stickiness. We saw a great infographic created by Red Website Design, a UK-based web design agency, that explains how to get…
The theme for this year’s Mobile World Congress (MWC) is “Creating a Better Future”. It is an interesting choice considering last year’s theme was “The Next Element” and 2016’s was “Mobile is Everything”. It is almost like MWC is refocusing on a positive story and anticipating a backlash against always-on, automated and an Artificial…
One of the most overlooked aspects of event marketing is preparing executives for panels. Executives are often left to prep themselves without input from the marketing team. They go up on stage and do their best. Sometimes that has excellent results but other times it leads to a wasted opportunity to directly communicate with…
One piece of technology that lit up CES 2018 was Kino-mo’s 3D visual ads, the Hypervsn™. The UK-based start-up developed its technology that takes video content and displays it in mid-air with a holographic effect. Its Cloud-based platform enables businesses to deploy it at almost any location. The solution was named among the World’s…
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