Ilex provides the latest news and insights from the B2B tech and telecom industries, making sure we provide you with the best knowledge of how to communicate innovation and grow your business through marketing strategies.
As consumers, we receive a lot of emails every day, many of which we often disregard. If done correctly, newsletters offer an effective way to get your message across and encourage a call to action (CTA) from readers, for both B2B and B2C organisations. As a well-established medium, emailers provide a cost-effective, targeted and…
With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who the target audience are. Advertising has undergone a huge change and traditional working practices have been transformed. It can no longer be…
More and more devices are being connected to the internet every single day. But with these devices, security is often an afterthought and the outcome of these insecure devices can be very costly for companies and customers alike. We are seeing an increasing number of IoT devices that are being exposed to vulnerabilities as insufficiently secure devices…
In our digitally connected world, the Internet of Things (IoT) and its lack of security are continually hitting headlines around the world. Security attacks and breaches are increasing in complexity and severity, with technology driving different methods of attack, and sophisticated threats rising. In order to secure the IoT, we must consider what motivates…
Today, devices are more connected than they ever have been. Thanks to new technology and innovation, limits are being removed from who/what we can connect with, when, where and even how. This offers consumers big advantages. For example, we can now turn up the heating from our mobiles, on our way home from work ready…
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