Content marketing that targets consumers might capture the largest audiences but content for B2B businesses is where it will get the biggest returns. The entertainment value of content in the B2C market is critical for raising awareness and influencing consumers to try, buy or experience the brand. For B2B, it is the depth of…
Category Archive for: B2B Content Marketing
Our B2B clients biggest concern when creating content is that what they produce will not grab their audience’s attention. When content is created for content’s sake or to simply demonstrate activity the audience or the strategic value often isn’t in the equation. We created a simple checklist for our B2B clients to review before…
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