As consumers, we receive a lot of emails every day, many of which we often disregard. If done correctly, newsletters offer an effective way to get your message across and encourage a call to action (CTA) from readers, for both B2B and B2C organisations. As a well-established medium, emailers provide a cost-effective, targeted and…
With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who the target audience are. Advertising has undergone a huge change and traditional working practices have been transformed. It can no longer be…
Today, devices are more connected than they ever have been. Thanks to new technology and innovation, limits are being removed from who/what we can connect with, when, where and even how. This offers consumers big advantages. For example, we can now turn up the heating from our mobiles, on our way home from work ready…
Massoud Hassani grew up on the edge of a windy desert in Afghanistan. He says that as a child his playing field was ridden with land mines and explosives, making it extremely dangerous and unsafe. It was this that inspired him to create the “Mine Kafon”. The “Mine Kafon” technology has been specifically designed…
Technology detail can be complex but marketing content for technology brands has to be simple. Too often we see brands that want to sell simplicity and communicate with content that is dense and challenging to consume. If you’re going to communicate that your technology, product or user experience is simple then you need to…
Copyright 2023 © Ilex Content Strategies Ltd. Ilex Content Strategies - Privacy Policy
Recent Comments