Ilex Content Strategies is celebrating its fifth year serving global tech and telecoms companies. To kick off 2017, we have moved to a new and larger office. Lucia and I decided that the time was right to get a bigger space to give us a room to grow. We’ve been steadily adding to our…
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It has been 12 years since Malcom Gladwell’s The Tipping Point was released and subsequently hit the New York Times Best Seller List. Gladwell explored the anatomy of influence breaking down how viruses spread, how fashion trends emerge and even the influence of children’s television programming. With more than 1.7 million copies sold, the idea…
The opportunity for content marketing in emerging market is as much about efficiency and legitimacy as it is about engagement. In developed markets like the US there is a focus on content marketing influencing consumers to interact with the brand to shape perception. In emerging markets first-time purchasing makes the brand experience and setting…
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