The growing digital landscape has dramatically changed the way we search, interact and consume content. It has put more pressure on B2B organisations to evaluate what they look like online and how their materials come across on all digital channels. By 2019, the use of mobile internet will account for 26% of the global…
Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that include Social Media and merchandise and are real moments in the retailer’s year. The annual John Lewis Christmas campaign made the emotive, narrative-driven approach…
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