Posts Tagged:B2B

Making Tier 1 Coverage for B2B Organisations a Reality
B2B Content Marketing, Tier 1 Coverage, 16 Jul, 2018

Tier 1 coverage doesn’t have to be out of reach for B2B tech and telecoms companies with complex technologies. Even if they don’t have a consumer story to tell, they can still secure Tier 1 coverage and tell a compelling story to a wider audience.   Often, Fortune 500 companies dominate Tier 1 news and…

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6 Steps for Creating an Awards Programme
Awards, Telecoms, 05 Jul, 2018

Tech and Telecom industry awards can be a quick way to raise your profile and gain recognition for exceptional work over the past year. Even if you’re just shortlisted, you’re still being recognised by judging panels and singled as a leader in the industry.   The challenge can be getting started and engaged with an…

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B2B Content: Getting the Right Expertise Onboard
B2B Content Marketing, Benefits of Training, Content Marketing Agency, 26 Jun, 2018

As specialist tech and telecoms agencies continue to shatter the status quo of B2B marketing and communications, traditional agencies that serve every kind of company are fighting to keep up. As such we have witnessed a growing trend in recent years for these big one-stop-shops to recruit journalists to bolster their teams. Preferred are the…

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Specialist Agencies Own the Future of B2B Marketing
B2B Content Marketing, 22 Jun, 2018

Specialist tech and telecoms agencies will own the future of B2B marketing and communications. The days of generic tech and telecoms agencies that serve every kind of company with one blanket set of services are over. While generic tech and telecom agencies might be specialists in things like PR or digital marketing, they don’t have…

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Efficiently Growing Your Start-Up with an Outsourced Marketing Team
B2B Content Marketing, Blog Content, Marketing Transformation, Technology Companies Advantage in Content, 14 Jun, 2018

Start-ups often have limited resources but big ambitions. They want to conquer the world but desperately need to get recognised.   At Ilex, we look at the potential of a company’s story and decide how we can efficiently connect it with prospects and partners. The biggest challenge facing most tech and telecoms businesses is how…

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