Posts Tagged:B2B

Linxa Chooses Ilex Content Strategies to Accelerate its International Growth with Content and Communications

Ilex will provide this Software innovator in Wholesale Telecoms platforms with an outsourced marketing team designed to maximise efficiency and drive long-term growth   LONDON, UK – 6 March 2018 – Ilex Content Strategies, a global content marketing and communications agency, has been selected by Linxa, a Wholesale Telecoms platform provider, to be an outsourced…

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Join us at Capacity Middle East 2018

Meet Ilex at Capacity Middle East in Dubai from the 6th March – 8th March to discuss how we use creative content and a simple model to enable B2B Tech and Telecom clients to tell their story and communicate their innovation.   If you trying to grow your business and efficiently add marketing capabilities you…

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Mobile World Congress 2018: Is Mobile Creating a Better Future?

The theme for this year’s Mobile World Congress (MWC) is “Creating a Better Future”. It is an interesting choice considering last year’s theme was “The Next Element” and 2016’s was “Mobile is Everything”.   It is almost like MWC is refocusing on a positive story and anticipating a backlash against always-on, automated and an Artificial…

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Getting the Most Out of Speaking on Panels

One of the most overlooked aspects of event marketing is preparing executives for panels. Executives are often left to prep themselves without input from the marketing team. They go up on stage and do their best.   Sometimes that has excellent results but other times it leads to a wasted opportunity to directly communicate with…

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Marketing ICT Transformation in the Middle East

The Middle East is one of the fastest changing ICT markets in the world. Tech and telecoms companies locally and regionally are transforming their operations and increasingly need to make marketing and communications part of that journey.   I started going to the Middle East about a decade ago and have always enjoyed the local…

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