B2B businesses don’t often consider using Google Ads to boost their brand or generate leads. Many think that it’s not as important as traditional advertising or that it won’t reach the tailored audience that data driven online ads can. Google now processes an average of over 40,000 search queries every second according to Internet…
Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that include Social Media and merchandise and are real moments in the retailer’s year. The annual John Lewis Christmas campaign made the emotive, narrative-driven approach…
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