Posts Tagged:Brand narrative

Investing in Messaging Pays Off for B2B Brands
Messaging For B2B Brands, 24 Jun, 2016

Investing time and resource on messaging will pay off in the long run. The benefits of investing in messaging far outweigh the cost of creating content without a strong foundation.  From sales through to public relations and social media, messaging is the cornerstone of communications and owning space in a prospect’s mind.   Your messaging…

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6 Steps To Create Blog Content Your Audience Actually Wants To Read
Blog Content, 22 Sep, 2015

Creating quality content that your audience actually wants to read is no small feat. As marketing platform noise increases, how can you engage mass audiences with simple blog content?   Blog content must convey simplicity, focus and drive. Effective blogs can remain relevant for years after publishing, so what’s the key?   Follow these 6…

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Technology Content: The Power of Social Media
The Power of Social Media, 25 Aug, 2015

Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?   Using Social Media Marketing (SMM) to engage with current and potential customers is becoming a unique competitive advantage. According to a 2015 report from Social Media Examiner, 69% of…

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What’s The ‘Real’ ROI for Technology Brands Excelling in Content?
Tech Content ROI, 03 Aug, 2015

The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally.   Technology brands that excel in content marketing activities can access, enhance and shape the way in which their brand is perceived in the market. Implementing an…

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Digital Magazines: Content that Works Hard for a Brand
Digital Magazines, 15 Apr, 2015

While journalists may not be in demand, the skills of a journalist are becoming invaluable. Magazine content is a familiar way to tell a story, engage an audience and ultimately influence them. Those who can create powerful, purposeful content are in a unique position. Traditional magazines may be dying out or becoming slimmer but the…

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