It’s award season in the tech and telecoms industry, meaning that it’s time to put forward your business’s achievements for recognition. Awards entries can be time intensive, especially for smaller businesses with limited resources, but the benefits of entering far outweigh the costs. The challenge is to make sure that your entries truly convey…
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Author Malcolm Gladwell believes that “Sometimes the past deserves a second chance”. In line with this view Gladwell has recently examined overlooked behaviours and explains them using new insights. In one of Gladwell’s recent podcasts he looks at how good ideas, despite proven to be effective, don’t stick and what it is that…
We are celebrating four years of delivering quality expertise and efficiency for clients around the world. Our client base has grown to include tech and telecoms companies in Asia, Africa, the Middle East, Europe and the Americas. We’ve seen a tremendous response to our business model and the content we create. Co-founder of…
Carrier business is changing and how carriers communicate this transformation is critical to their long-term success. The market is increasingly complex and carriers are challenged to tell their customers and prospects exactly how they are adapting and evolving their businesses. When selling traditional carrier services, it was enough to tell the market where…
We’ve been listening to the new Dr Dre album today in the Ilex offices and we noticed the difference between how Dr Dre and Jay Z marketed their streaming services. Apple Music was launched at the end of June with the standard hype associated with Apple but unlike the launch of Jay-Z’s streaming service…
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