Corporate magazines are still one of those most effective ways for brands to effectively tell their story and capture an audience. The digital marketing revolution has overshadowed some of the basics principals of tapping an audience: give people what they want in a format they like. UK supermarket Tesco’s corporate magazine recently surpassed tabloid newspaper…
Posts Tagged:business
Many of our clients come to us after being disappointed by traditional or conventional PR and marketing agencies. They ask us to either fix the damage done or get quick results to get them back on the right path. To try to get an understanding of where are clients are at in their marketing…
While journalists may not be in demand, the skills of a journalist are becoming invaluable. Magazine content is a familiar way to tell a story, engage an audience and ultimately influence them. Those who can create powerful, purposeful content are in a unique position. Traditional magazines may be dying out or becoming slimmer but the…
The most common question we get from technology clients is how to simplify their messaging. Each client will have different needs but at the core of it they want to explain who they are and where they are going in the fewest words possible. They want their prospects to instantly get what they’re about and…
The opportunity for content marketing in emerging market is as much about efficiency and legitimacy as it is about engagement. In developed markets like the US there is a focus on content marketing influencing consumers to interact with the brand to shape perception. In emerging markets first-time purchasing makes the brand experience and setting…
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