Posts Tagged:Campaigns

Ilex is a Finalist in the Digiday Marketing Awards
Awards, Best Branding B2B Campaign, 07 Aug, 2018

Ilex is excited to announce that we’re Finalists in The Digiday Marketing and Advertising Awards Europe. We’re up for the “Best Branding B2B Campaign” award for our work with Stage Intelligence, an amazing Artificial Intelligence (AI) platform.   It is great to be recognised for our work in B2B marketing and to share Stage’s success…

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The Christmas Ad: Targeting Audiences with Compelling Christmas Content
Blog Content, 08 Dec, 2017

Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that include Social Media and merchandise and are real moments in the retailer’s year.   The annual John Lewis Christmas campaign made the emotive, narrative-driven approach…

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Make email campaigns work for your B2B organisation with 5 simple steps
B2B Content Marketing, Blog Content, Technology Content, 07 Sep, 2017

As consumers, we receive a lot of emails every day, many of which we often disregard. If done correctly, newsletters offer an effective way to get your message across and encourage a call to action (CTA) from readers, for both B2B and B2C organisations.   As a well-established medium, emailers provide a cost-effective, targeted and…

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Targeting a New Era of Digital Consumers
Social Media, Technology Content, The Power of Social Media, 28 Jun, 2017

With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who the target audience are. Advertising has undergone a huge change and traditional working practices have been transformed. It can no longer be…

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3 Tips for Getting Started on LinkedIn
B2B Content Marketing, 07 Oct, 2016

LinkedIn is a Social Media platform specifically designed for professionals to connect and discuss all things business. For those within B2B sectors it holds a world of opportunities, the main one being driving growth and profitability through professional networking.   However, it is a common misconception amongst businesses that it is enough for only employees…

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