Specialist tech and telecoms agencies will own the future of B2B marketing and communications. The days of generic tech and telecoms agencies that serve every kind of company with one blanket set of services are over. While generic tech and telecom agencies might be specialists in things like PR or digital marketing, they don’t have…
Posts Tagged:communications
In 2017, Ilex had its best year yet. Our client list is growing around the world with B2B technology companies and industry organisations in Turkey, France, the US, and the UK joining us. We were extremely proud to see many of our clients partnering with each other and joining forces. Many like-minded businesses are…
When security breaches make the headlines, they usually concern malicious hackers or cyber criminals targeting critical data. The reality is, human error is a major factor in security and data breaches. No matter the size or scope of a breach, it is usually linked to an action or failure of someone within the company. …
Trust is critical to any purchasing decision, from buying a new mobile phone to making multimillion-dollar infrastructure investments. To be willing to spend money, you have to believe in the business as well as the product or solution you’re buying. The challenge is to efficiently build trust and communicate that you can be relied…
Carrier business is changing and how carriers communicate this transformation is critical to their long-term success. The market is increasingly complex and carriers are challenged to tell their customers and prospects exactly how they are adapting and evolving their businesses. When selling traditional carrier services, it was enough to tell the market where…
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