Selling cloud services through partners means looking at every aspect of cloud enablement. If you are delivering SaaS, UCaaS, PaaS or any other ‘as a service’ model, you need to support your channel partners in new ways. The cloud services market is growing and increasingly competitive. Finding the best ways to make your channel…
Posts Tagged:communications
The telecoms sector is changing beyond recognition. Indications of that change were everywhere during 2014 and 2015, and in 2016 they can be expected to bite harder and deeper, affecting all levels of the industry. Change will be experienced by every Tier 1 network operator, with ripples felt right down to the level of consumer…
The next annual PTC conference, which runs from 17 to 20 of January in Hawaii, is unmissable for any stakeholder in the communications ecosystem who wants to truly understand how our industry is changing, and what this change means for their future. No one should be in any doubt that we are standing at…
Content marketing that targets consumers might capture the largest audiences but content for B2B businesses is where it will get the biggest returns. The entertainment value of content in the B2C market is critical for raising awareness and influencing consumers to try, buy or experience the brand. For B2B, it is the depth of…
At the beginning of January, I read The Game by Ken Dryden. A legend in Canada for being a great hockey goalie but over time has become more intriguing as a man that thinks deeply about his place in the world and how he interacts with it. The hockey highlights were before my time but…
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