Corporate magazines are still one of those most effective ways for brands to effectively tell their story and capture an audience. The digital marketing revolution has overshadowed some of the basics principals of tapping an audience: give people what they want in a format they like. UK supermarket Tesco’s corporate magazine recently surpassed tabloid newspaper…
Posts Tagged:communications
Our B2B clients biggest concern when creating content is that what they produce will not grab their audience’s attention. When content is created for content’s sake or to simply demonstrate activity the audience or the strategic value often isn’t in the equation. We created a simple checklist for our B2B clients to review before…
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