Posts Tagged:Content strategy

New year, New Job? Ilex Content Strategies is Hiring for a Marketing Senior Account Executive

Ilex is starting 2019 off with a bang. We have a year full of exciting plans, and we want to share it with a new addition to our team – a Marketing Senior Account Exec. Is tech and telecoms your jam? Do you excel at writing and organisation? Do you come with oodles of positivity?…

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6 Steps for Creating an Awards Programme

Tech and Telecom industry awards can be a quick way to raise your profile and gain recognition for exceptional work over the past year. Even if you’re just shortlisted, you’re still being recognised by judging panels and singled as a leader in the industry.   The challenge can be getting started and engaged with an…

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B2B Content: Getting the Right Expertise Onboard

As specialist tech and telecoms agencies continue to shatter the status quo of B2B marketing and communications, traditional agencies that serve every kind of company are fighting to keep up. As such we have witnessed a growing trend in recent years for these big one-stop-shops to recruit journalists to bolster their teams. Preferred are the…

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4 Ways to Successfully Communicate Innovation

The urge for businesses to innovate and not get left behind is growing. Companies who are taking pioneering steps within their business are not always recognised for their innovations. To keep up, businesses must communicate change effectively to compete with other players in the market.   Businesses should proactively drive their innovation as this is…

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5 Reasons Why You Should Amplify Your Content

Content marketing is a fundamental strategy for tech and telecoms businesses wishing to retain and expand on their current customer bases. However, creating this content alone is not enough, its potential needs to be maximised and capitalised on. The fastest and most effective way of doing this is by amplifying your content via the relevant…

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