We are celebrating four years of delivering quality expertise and efficiency for clients around the world. Our client base has grown to include tech and telecoms companies in Asia, Africa, the Middle East, Europe and the Americas. We’ve seen a tremendous response to our business model and the content we create. Co-founder of…
Posts Tagged:Content strategy
In 2012 branded content grew beyond well-produced video and into full-scale publishing businesses. Coca-Cola’s ‘Journey’ was launched, Jay-Z’s ‘Life+Times’ came into its own and Facebook Stories all took dynamic and compelling content and packaged it in a way that both entertained and engaged the audience but also defined brands. No doubt this an exciting…
At the beginning of January, I read The Game by Ken Dryden. A legend in Canada for being a great hockey goalie but over time has become more intriguing as a man that thinks deeply about his place in the world and how he interacts with it. The hockey highlights were before my time but…
Many of our clients come to us after being disappointed by traditional or conventional PR and marketing agencies. They ask us to either fix the damage done or get quick results to get them back on the right path. To try to get an understanding of where are clients are at in their marketing…
The opportunity for content marketing in emerging market is as much about efficiency and legitimacy as it is about engagement. In developed markets like the US there is a focus on content marketing influencing consumers to interact with the brand to shape perception. In emerging markets first-time purchasing makes the brand experience and setting…
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