Scientists have discovered that when we consume large quantities of data our brain creates shortcuts to fine pick the most important information. In most cases it will typically focus on 3-4 key pieces and these are what will unconsciously drive our decision making. This is great for us as consumers because it saves us…
Posts Tagged:Content
Content is an efficient and cost-effective way to communicate with existing and prospective customers. You can tell them about your brand and its products and services – all asserting your legitimacy and controlling the narrative of your business. However, what many don’t realise is that in order to generate real sales leads, prospective customers…
At Mobile World Congress last week Netflix CEO and co-founder Reed Hastings discussed the company’s vision and strategy for content in 2017. He explained that while accommodating to things like viewing experience is important, it is the creation of meaningful content that will bring businesses to the next level. Whether we are talking about…
With the rise in the digital economy it is becoming increasingly important for companies to create a digital footprint. Tech and telco companies especially, are expected to have a large presence online due to the largely technical aspect of their industry. Blogging is an easy and cost-efficient way to build multiple touch points with…
This week Intel kick-started its new integrated marketing campaign for Intel-powered PCs. It is common knowledge that marketing IT and technology products, especially operating software, is not always the easiest. When selling to consumers, unlike in B2B, marketing the fact that a PCs internal processor has a turbo of up to 3.6 GHz/3.4 GHz will…
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