Investing time and resource on messaging will pay off in the long run. The benefits of investing in messaging far outweigh the cost of creating content without a strong foundation. From sales through to public relations and social media, messaging is the cornerstone of communications and owning space in a prospect’s mind. Your messaging…
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Trust is critical to any purchasing decision, from buying a new mobile phone to making multimillion-dollar infrastructure investments. To be willing to spend money, you have to believe in the business as well as the product or solution you’re buying. The challenge is to efficiently build trust and communicate that you can be relied…
Carrier business is changing and how carriers communicate this transformation is critical to their long-term success. The market is increasingly complex and carriers are challenged to tell their customers and prospects exactly how they are adapting and evolving their businesses. When selling traditional carrier services, it was enough to tell the market where…
Selling cloud services through partners means looking at every aspect of cloud enablement. If you are delivering SaaS, UCaaS, PaaS or any other ‘as a service’ model, you need to support your channel partners in new ways. The cloud services market is growing and increasingly competitive. Finding the best ways to make your channel…
The next annual PTC conference, which runs from 17 to 20 of January in Hawaii, is unmissable for any stakeholder in the communications ecosystem who wants to truly understand how our industry is changing, and what this change means for their future. No one should be in any doubt that we are standing at…
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