Data analysis is playing a greater role in B2B sales. Understanding who your audience is, when they are active and how they are reachable is the key to successfully communicating with them. Data-driven content increases how a B2B organisation can gain new prospects. It is not just about collecting data from Social Media. While…
As consumers, we receive a lot of emails every day, many of which we often disregard. If done correctly, newsletters offer an effective way to get your message across and encourage a call to action (CTA) from readers, for both B2B and B2C organisations. As a well-established medium, emailers provide a cost-effective, targeted and…
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