Posts Tagged:influence

THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY

The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So, how can we transform this accumulated data into results for our clients?   The answer is simple – data-driven sales and marketing. Ovum forecasts…

Read More →

6 Steps To Create Blog Content Your Audience Actually Wants To Read

Creating quality content that your audience actually wants to read is no small feat. As marketing platform noise increases, how can you engage mass audiences with simple blog content?   Blog content must convey simplicity, focus and drive. Effective blogs can remain relevant for years after publishing, so what’s the key?   Follow these 6…

Read More →

Technology Content: The Power of Social Media

Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?   Using Social Media Marketing (SMM) to engage with current and potential customers is becoming a unique competitive advantage. According to a 2015 report from Social Media Examiner, 69% of…

Read More →

Ilex Joins 240+ IT Companies and Telecom Operators at Asian Carriers Conference 2015

We are very excited to be attending the Asian Carriers Conference at Shangri-La’s Mactan Resort & Spa in Cebu, Philippines on September 1st-4th 2015.   The Asian Carrier Conference is a leading telecommunications industry event that brings together all the major information technology and telecommunications companies from around the world to meet and discuss industry…

Read More →

What’s The ‘Real’ ROI for Technology Brands Excelling in Content?

The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally.   Technology brands that excel in content marketing activities can access, enhance and shape the way in which their brand is perceived in the market. Implementing an…

Read More →

Back to Top