One of the most overlooked aspects of event marketing is preparing executives for panels. Executives are often left to prep themselves without input from the marketing team. They go up on stage and do their best. Sometimes that has excellent results but other times it leads to a wasted opportunity to directly communicate with…
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One piece of technology that lit up CES 2018 was Kino-mo’s 3D visual ads, the Hypervsn™. The UK-based start-up developed its technology that takes video content and displays it in mid-air with a holographic effect. Its Cloud-based platform enables businesses to deploy it at almost any location. The solution was named among the World’s…
The Middle East is one of the fastest changing ICT markets in the world. Tech and telecoms companies locally and regionally are transforming their operations and increasingly need to make marketing and communications part of that journey. I started going to the Middle East about a decade ago and have always enjoyed the local…
In 2017, Ilex had its best year yet. Our client list is growing around the world with B2B technology companies and industry organisations in Turkey, France, the US, and the UK joining us. We were extremely proud to see many of our clients partnering with each other and joining forces. Many like-minded businesses are…
Imagine a whole skyscraper dedicated to harvesting solar energy. This is what a team of Michigan State University researchers have been working on. They have developed a solar technology that can turn transparent surfaces, from building windows to cell phones, into solar collecting surfaces without any obstruction of the view. Transparent Solar Panels…
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