Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that include Social Media and merchandise and are real moments in the retailer’s year. The annual John Lewis Christmas campaign made the emotive, narrative-driven approach…
The urge for businesses to innovate and not get left behind is growing. Companies who are taking pioneering steps within their business are not always recognised for their innovations. To keep up, businesses must communicate change effectively to compete with other players in the market. Businesses should proactively drive their innovation as this is…
Our Director, Matthew Whalley will be attending Capacity Europe in London from the 24th – 26th October. He is booking meetings to discuss marketing, PR and content for carriers, Cloud service providers and tech innovators around the world. Ilex can help you to drive sales growth, engage new target audiences and capture new leads. …
The channel partner model is a great way for service providers to sell. It allows them to focus on developing the product or service while the partners manage the sales and customer relations. For this model to work well, it’s up to the players at the top to provide the right marketing support down the…
The global telecoms industry body has chosen Ilex to support its next phase of growth as it expands its scope to address IoT, NFV, UC, Fraud and other technologies and challenges LONDON, UK – 13 September 2017 – Ilex Content Strategies, a global content marketing and communications agency, has been selected by i3forum, a…
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