As consumers, we receive a lot of emails every day, many of which we often disregard. If done correctly, newsletters offer an effective way to get your message across and encourage a call to action (CTA) from readers, for both B2B and B2C organisations. As a well-established medium, emailers provide a cost-effective, targeted and…
With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who the target audience are. Advertising has undergone a huge change and traditional working practices have been transformed. It can no longer be…
Scientists have discovered that when we consume large quantities of data our brain creates shortcuts to fine pick the most important information. In most cases it will typically focus on 3-4 key pieces and these are what will unconsciously drive our decision making. This is great for us as consumers because it saves us…
Content is an efficient and cost-effective way to communicate with existing and prospective customers. You can tell them about your brand and its products and services – all asserting your legitimacy and controlling the narrative of your business. However, what many don’t realise is that in order to generate real sales leads, prospective customers…
At Mobile World Congress last week Netflix CEO and co-founder Reed Hastings discussed the company’s vision and strategy for content in 2017. He explained that while accommodating to things like viewing experience is important, it is the creation of meaningful content that will bring businesses to the next level. Whether we are talking about…
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