With the rise in the digital economy it is becoming increasingly important for companies to create a digital footprint. Tech and telco companies especially, are expected to have a large presence online due to the largely technical aspect of their industry. Blogging is an easy and cost-efficient way to build multiple touch points with…
Posts Tagged:Marketing
Jonah Berger, a marketing professor at the University of Pennsylvania and bestselling author, published his book “Contagious: Why Things Catch On” in 2013. The book explores what it is that really makes content effective. This question is being asked every day by marketers, how do we truly spread our brand’s story and messages? Jonah…
Ilex Content Strategies is celebrating its fifth year serving global tech and telecoms companies. To kick off 2017, we have moved to a new and larger office. Lucia and I decided that the time was right to get a bigger space to give us a room to grow. We’ve been steadily adding to our…
For tech and telco businesses, organically growing your Social Media presence online can be critical in raising awareness of your brand and building relationships with potential customers. Starting this process may seem daunting and complex, so we have created the following 5 tips to help you kick-start your organic growth Social Media strategy: …
Customer Relationship Management (CRM) is critical to upholding a brand’s reputation; an unhappy customer can be lost to a competitor or can create negative reviews. It is therefore important that if a customer needs to contact your company they have multiple options for doing so. All customers are different and prefer communication via different means.…
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