This week Intel kick-started its new integrated marketing campaign for Intel-powered PCs. It is common knowledge that marketing IT and technology products, especially operating software, is not always the easiest. When selling to consumers, unlike in B2B, marketing the fact that a PCs internal processor has a turbo of up to 3.6 GHz/3.4 GHz will…
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LinkedIn is a Social Media platform specifically designed for professionals to connect and discuss all things business. For those within B2B sectors it holds a world of opportunities, the main one being driving growth and profitability through professional networking. However, it is a common misconception amongst businesses that it is enough for only employees…
Southern Rail’s ill thought out Social Media campaign, ‘Let’s Strike Back’, that launched today is yet another example of how consumer brands fail to learn lessons from previous PR disasters. By putting themselves in a position where they have no control over what already disgruntled customers might possibly say, Southern Rail shows itself as both…
Content marketing is a fundamental strategy for tech and telecoms businesses wishing to retain and expand on their current customer bases. However, creating this content alone is not enough, its potential needs to be maximised and capitalised on. The fastest and most effective way of doing this is by amplifying your content via the relevant…
Marketing complex tech and telecoms products and services can be hard and heavily time-intensive. The easiest way to produce quality content that accurately portrays your business at a down to earth level is by employing an external experienced content marketing agency that can cut through the jargon to reveal the kernel of your story. …
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