Start-ups often have limited resources but big ambitions. They want to conquer the world but desperately need to get recognised. At Ilex, we look at the potential of a company’s story and decide how we can efficiently connect it with prospects and partners. The biggest challenge facing most tech and telecoms businesses is how…
A visual brand is a foundation for trust. It is critical for B2B organisations that want to win the trust of partners, employees and potential customers. A B2B organisation’s visual brand is often the first communication an organisation delivers and sets expectations with audiences. Whether you’re at an event or meeting prospects, it is…
International Telecoms Week (ITW), the leading wholesale telecommunications event is just around the corner. Like every year, it will be here faster than you think. The key to having a successful ITW is getting started early and moving quickly to put a plan together. ITW brings together nearly 7,000 telecoms executives from across the…
The theme for this year’s Mobile World Congress (MWC) is “Creating a Better Future”. It is an interesting choice considering last year’s theme was “The Next Element” and 2016’s was “Mobile is Everything”. It is almost like MWC is refocusing on a positive story and anticipating a backlash against always-on, automated and an Artificial…
One of the most overlooked aspects of event marketing is preparing executives for panels. Executives are often left to prep themselves without input from the marketing team. They go up on stage and do their best. Sometimes that has excellent results but other times it leads to a wasted opportunity to directly communicate with…
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