Data analysis is playing a greater role in B2B sales. Understanding who your audience is, when they are active and how they are reachable is the key to successfully communicating with them. Data-driven content increases how a B2B organisation can gain new prospects. It is not just about collecting data from Social Media. While…
Start-ups often have limited resources but big ambitions. They want to conquer the world but desperately need to get recognised. At Ilex, we look at the potential of a company’s story and decide how we can efficiently connect it with prospects and partners. The biggest challenge facing most tech and telecoms businesses is how…
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