Southern Rail’s ill thought out Social Media campaign, ‘Let’s Strike Back’, that launched today is yet another example of how consumer brands fail to learn lessons from previous PR disasters. By putting themselves in a position where they have no control over what already disgruntled customers might possibly say, Southern Rail shows itself as both…
Posts Tagged:Social Media
Content marketing is a fundamental strategy for tech and telecoms businesses wishing to retain and expand on their current customer bases. However, creating this content alone is not enough, its potential needs to be maximised and capitalised on. The fastest and most effective way of doing this is by amplifying your content via the relevant…
The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So, how can we transform this accumulated data into results for our clients? The answer is simple – data-driven sales and marketing. Ovum forecasts…
Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands? Using Social Media Marketing (SMM) to engage with current and potential customers is becoming a unique competitive advantage. According to a 2015 report from Social Media Examiner, 69% of…
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