Ilex Content Strategies is celebrating its fifth year serving global tech and telecoms companies. To kick off 2017, we have moved to a new and larger office. Lucia and I decided that the time was right to get a bigger space to give us a room to grow. We’ve been steadily adding to our…
Posts Tagged:Telco
Pacific Telecommunications Council 2017 (PTC’17) conference kicks off on January 15 in Honolulu, Hawaii. It brings together leading executives, thinkers and innovations in the internal telecoms market. The theme this year will be focused on “Changing Realities” and will explore the changing realities of business, customer demands, the global economy, and the global regulatory…
This week Intel kick-started its new integrated marketing campaign for Intel-powered PCs. It is common knowledge that marketing IT and technology products, especially operating software, is not always the easiest. When selling to consumers, unlike in B2B, marketing the fact that a PCs internal processor has a turbo of up to 3.6 GHz/3.4 GHz will…
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